Steve Cichon, in the Buffalo News, summarized Sandy Beach's career best

Sandy Beach's famous laugh filled Buffalo airwaves for more than 50 years, and the jingle that opened the Sandy Beach WBEN talk show for 23 of those years says Sandy Beach is “bigger than life and twice as loud.”

That may be, but News critic Jeff Simon added this in 2007:

Sandy Beach “may be the most talented figure in (the) storied history of Buffalo radio,” and Beach was the “last legend still heard daily on Buffalo radio.”

Aside from a brief stop in Erie, Pennsylvania and four years in Milwaukee, Sandy Beach has been a constant in Buffalo radio since arriving at WKBW to take over the night shift there in 1968.

Listening to even five minutes of The Sandy Beach show – any of his shows – over the course of 52 years is explanation enough for why News critic Hal Crowther dubbed Beach “the Needle” shortly after the deejay landed on the Buffalo radio scene.

In a 1972 interview, legendary WKBW Program Director Jeff Kaye said that within four years of arriving in Buffalo, Sandy Beach had “worked every shift on KB except morning drive, and improved the ratings in each part.”

Sandy Beach spent the 70s, 80s and 90s in and out of Buffalo as a disc jockey, program director and eventually a talk show host. After leaving his post as KB Radio’s Program Director in the early 80s, he held morning show jobs at Buffalo’s Hot 104 and then Majic 102.

Sandy Beach hosted talk shows on WBEN and WGR before leaving town for the mid-90s, but when he came back to host afternoons on WBEN in 1997, he was ready to make the change permanent.

“I liked playing the oldies,” Sandy Beach said coming back, “but you can only play ‘Doo-Wap-Diddy’ so many times.”

Six years later, Sandy Beach would play oldies once again, this time at WBEN’s sister station and his old stomping grounds, now sporting the call letters WWKB. For the three years KB played music of the 50s and 60s from 2003-06, Beach was a disc jockey mid-mornings and a talk show host for afternoon drive on WBEN.

The show was never edgy or provocative just for the sake of being so—but Beach was strong in proclaiming his often-conservative views and left little room for opinions (or leaders) he thought were weak or unfounded.

When he left WBEN in 2020, management called Beach a “provocative and edgy talk show host” who entertained with “distinct humor.” And an unforgettable laugh.